Super Brews

Super Brews!

Craft Punk. Chain Saaz. Green Monsta IPA. Bella Czech Pils.
You didn’t see these names popping up in any ads during the heart-stopping hustle of Super Bowl LI —but they’re playing big in Johnny Appleseed Country.

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Fireworks, Food and Fun!

Fireworks, Food and Fun!

Looking for something fun to do with family and friends this 4th of July? Look no further than right here in North Central Massachusetts! With dozens of things to do the week of the 4th, you are certain to find something that everyone in your party will enjoy.

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Fine Diner-ing

Sometimes, you just need a little comfort food. Meatloaf. A grilled cheese sandwich. Scrambled eggs with a side of crispy fried potatoes. Feeling nostalgic? Pack up your appetite — in Johnny Appleseed Country, you’ll find real diners: originals produced by the Worcester Lunch Car Company. Across New England, these legendary dining cars can now be […]

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By the Light of the Moon

By the Light of the Moon


Music festivals. Quiet walks on sun-dappled trails. Afternoons spent on a warm beach, or watching the kids safely splashing in a zero-depth water park. The long sunny days of spring and summer offer a wealth of opportunities to explore the beauty of Johnny Appleseed Country.

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Central Mass Grown at Red Apple Farm

This Friday we have an Agritourism Workshop at Red Apple Farm in Phillipston. In collaboration with CISA. We will visit with Al Rose and his team to learn how they navigate farm life as an agritourism destination. If you are thinking of incorporating events, festivals, or other agritourism events into your farm business, join us to […]

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North Central Massachusetts promoted on a global scale at the Discover New England Summit

In an effort to promote North Central Massachusetts to travel industry buyers, the Johnny Appleseed Trail Association (JATA) participated in the 23rd Annual Discover New England (DNE) Tourism Summit & International Marketplace in Falmouth in April.  The DNE Annual Tourism Summit  is the only trade show dedicated to New England organizations looking to increase business […]

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