Super Brews

Super Brews!

Craft Punk. Chain Saaz. Green Monsta IPA. Bella Czech Pils.
You didn’t see these names popping up in any ads during the heart-stopping hustle of Super Bowl LI —but they’re playing big in Johnny Appleseed Country.

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Fireworks, Food and Fun!

Fireworks, Food and Fun!

Looking for something fun to do with family and friends this 4th of July? Look no further than right here in North Central Massachusetts! With dozens of things to do the week of the 4th, you are certain to find something that everyone in your party will enjoy.

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Fine Diner-ing

Sometimes, you just need a little comfort food. Meatloaf. A grilled cheese sandwich. Scrambled eggs with a side of crispy fried potatoes. Feeling nostalgic? Pack up your appetite — in Johnny Appleseed Country, you’ll find real diners: originals produced by the Worcester Lunch Car Company. Across New England, these legendary dining cars can now be […]

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By the Light of the Moon

By the Light of the Moon


Music festivals. Quiet walks on sun-dappled trails. Afternoons spent on a warm beach, or watching the kids safely splashing in a zero-depth water park. The long sunny days of spring and summer offer a wealth of opportunities to explore the beauty of Johnny Appleseed Country.

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Advertise with the Country Guide

Don’t get left out! Planning is underway for the Spring/Summer Johnny Appleseed Country Guide and the time is now to reserve your spot. The publication is distributed at over 350 locations locally and throughout New England and into Canada promoting North Central Massachusetts as a great place to visit, play and live. Expand your company’s […]

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Fall In Love with Fall Foliage

What makes fall so alluring is the lovely views. Fall means that the exquisite foliage is in full swing – with its yellow, red, and orange color schemes. People crave to find the best views around. Fortunately, with its woodsy wanderlust nature, North Central Massachusetts is the perfect destination spot to find a variety of […]

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Explore the Antiques Trail

When your spring and summer wanderings take you along the backroads of Johnny Appleseed Country, you’re sure to be beckoned by the call of New England’s past. Quaint antique shops, expansive antique co-ops, yard sales and flea markets all put out a siren song to travelers along the highways and byways.g? Try following the “Country […]

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The Perfect Trails to Lead you into Fall

Whether you’re trying to get a few more trails in before the summer ends, or you can’t wait to start hiking once it cools down and the fall foliage pops up, North Central Massachusetts has all your hiking needs. If you’re looking for a more difficult root to keep the blood flowing or want something […]

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Fish Tales

Here’s a Line on Some Local Hot Spots From sunlit quiet-water pools to shady cold-water rapids, the rivers of North Central Massachusetts offer a wealth of options for fishermen. The region’s abundant protected land ensures high-quality water, habitat for a variety of cold and warm-water species, and a wealth of places to explore. And here’s […]

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Escape if You Can

Ever feel you just really need to escape? Think you can do it in 60 minutes? From McKinney, Texas to Princeton, New Jersey — and Fitchburg and Leominster, Massachusetts, too — folks are willingly entering locked rooms, with the hope of finding their way out in an hour. The escape room craze that is sweeping […]

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